Why my father-in-law had this old snuff tin from back in '86 to give me is a bit odd, but I sure was pleased to see that great font that Copenhagen Snuff used along the sides. Thin white on solid black. A great "C" overtaking the "o" and that awkward "g" which is brilliant! The "SNUFF" font is modern and a good fit to the lower case above it.
Not sure how we acquired this ruler but it is evidence that tobacco companies had kids in mind. They attempted to look as though children were not the target but it would be perfectly wonderful if the people they admire most indulge! I'm sure these companies had no idea that kids copy their older siblings and parents. Love the two different fonts used on the front and back. Simple and classy. (Altoona was my old home town.)