I was asked quite a while ago to redesign the logo for our school district. I tossed out multiple ideas and none were accepted. I sat on the project a while, as no deadline was given, until a concept popped into my mind a few months ago. I sat down at the computer and pushed it to its current state.
They decided that this was ready.
I wanted to represent the 3 communities in which we have buildings.....avoid looking to industrial or too elementary school as well as still remain simple and easily understood. School is the foundation of a quality life and the teachers I work with do an amazing job at giving students an Opportunity to succeed. Well, this is it. (there is also an upward arrow lurking in the general layout)
I'm a sucker for great lettering. A nice piece of typography appeared in my school mailbox the other day. The day after it arrived, I found out that it had been gifted by a wonderful second grade teacher who is soon to retire. She assumed that I would like this empty crayola box and she assumed correct! Wow! Just big enough to hold 36 crayons, the box is of a sturdy board and in relatively great shape....a few blemishes on the corners. Though it was empty, I will display it proudly in the office that my wife and I use (when it is clean enough) to do artwork, bills and other computer junk.
The elf has a Disney feel. The type has a genuine friendliness and beautifully scaled to the box. Love the stubby ampersand as well.
One is currently on eBay for about $50. It is full of red crayons. The list describes it as coming from the early 50's (1952 is the exact claim). Awesome!
There is this top shelf boat manufacturer in Florida that goes by Beavertail Skiffs. My brother Capt. Gregg McKee has a great relationship with the owners and must have dropped my name as someone who could design a tee shirt for their inaugural owner's fishing tournament. As usual, research was followed by sketching and more research. In the end, i had little to go on since it was their first event. Sometimes, that's mighty good.
I chose to mock up a vintage trophy look and etch the designs into the solid color. I knew they would be using a light blue tee and went with a bold blast of darkness against the light ribbon with dark lettering. I was unsure if they were going to apply corporate logos around the sides and bottom so I attempted to keep it more vertical. I may have moved the date and location to the east and west if I would have known sooner.
I lifted this picture of someone wearing the tee during the tourney from Beavertail's facebook page. My brother may have taken it, not sure. Anyone looking for a great flats fishing boat....check 'em out! My brother owns one and it is awesome!
Thanks Beavertail.....for the opportunity and the TEE!....love it.
