reel island charters logo and tee shirt image completed

I was contacted a few months ago by some fine folks down in Boca Grande, Florida (Chad and Penelope Lach) who were starting a fishing business similar to my brother's charter fishing business. They were looking for some artwork, specifically a logo that could be expanded out into a tee shirt design. Calling the business "Reel Island Charters", they had some ideas about the end result. It was to feature a snook (a popular game fish in southern Florida) and some rod and reels to set it all off. 

My initial response was to solidify a script lettering style to set it apart from whatever fish was going to be created. 

I figured that with this design they could easily letter a vehicle or scale it down to business card size and still have a solid look.

From this point, after they gave the thumbs up on the lettering, I moved on to sketching out a vintage looking layout using all the information that they supplied. I adjusted the "Reel Island" script to fit around the snook and used an oval as the general shape of the total image.

I did some minor adjustments to the title and set up an image that I believed would work as a smaller center chest design for the front of a tee. 

Looking forward to hearing from the Lach family and hope the design is met with a positive response in the local community and patrons and it helps them to get the word out. If you are near Boca Grande, Florida, give them a call and do some terrific fishing in one of the most beautiful spots in the U.S of A.